Thursday, 11 February 2010

Style Icon: Bertie Wooster

From today's perspective, Bertie Wooster is easy to see as simple a great example of classic style. What's great about him, though, is that from his contemporaries' perspectives, he was occasionally very forward-thinking in his fashion sense; often to the disapproval of the much more conservative Jeeves. His immaculately furnished art deco flat would have been cutting-edge and modern at the time, and his dabbling with some 'a bit vivid' golf trousers or a white mess jacket mark him not as the oaf we (or Jeeves) might assume but simply as a young man developing his own tastes.

Still, unsurprisingly, it's his more traditional attire that I find particularly inspiring. Bertie is always perfectly turned-out in a variety of beautiful suits, unfailingly worn with waistcoats (even the double-breasted ones, a now quite rare style that I mean to replicate). Even more pleasingly; he's a great wearer of hats, pocket squares, leather gloves, tie pins and other accessories that are rarely seen these days. I certainly don't intend trying to perfectly ape a 30s look in its entirety but, nevertheless, there's a lot of inspiration to be drawn from Bertie's wonderful mix of classic formal style and youthful experimentation.


  1. So, have you attempted to emulate the style? I would love to be able to dress like Bertie without getting beaten up by yobs. I find the style depicts a time when people aspired for more, and took care of their appearance, unlike today!

  2. You're absolutely right. For all his failings, Bertie certainly knows how to dress. I suppose I emulate the style to a certain extent, although I try to avoid costume, and dressing exactly like Bertie would just be a bit odd.

    People worry a lot about how people will react to their dress, and perhaps you're correct, to a certain extent. Still, in London I find that even in a three piece suit and a trilby, I'm rarely the most bizarely-dressed person in sight, and people take a lot less notice than you would expect.


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